When InVision was founded in 2011, its CEO and founder, Clark Valberg, knew he’d have to get creative to maintain a competitive edge. Google had recently increased its presence in Manhattan, making it all the more difficult to snag coveted East Coast tech talent.

To open an office in New York’s punishing real-estate market wasn’t an appealing prospect. It seemed wasteful to shell out money for office space when InVision’s core product – a software focused on augmenting the work of user-experience designers – could be built entirely from a laptop.